Wedgwood is one of the most famous names in British ceramics, with a history spanning more than 250 years. Founded in 1759 by pioneering potter Josiah Wedgwood, the company transformed pottery from a traditional craft into an internationally recognised art form.
From the iconic blue and white relief decoration of Jasperware to elegant bone china dinner services, Wedgwood has created some of the world’s most recognisable ceramics. Today, antique and vintage Wedgwood pottery remains highly sought after by collectors, with values influenced by rarity, age, condition, pattern and historical importance.
This complete guide explores the history of Wedgwood, its most famous creations, how to identify Wedgwood pottery, popular collections and what Wedgwood pieces may be worth.
What is Wedgwood?
Wedgwood is an English pottery manufacturer founded in 1759 by Josiah Wedgwood in Staffordshire. The company became famous for its innovative approach to ceramics, combining scientific experimentation, artistic design and advanced manufacturing techniques.
Over the centuries, Wedgwood has produced many important ceramic ranges, including:
- Queen’s Ware
- Jasperware
- Fine bone china
- Decorative porcelain
- Collectable figurines
- Luxury tableware
Today, Wedgwood remains one of the most collected British pottery brands, with collectors searching for everything from early 18th-century examples to later 20th-century designs.
For those looking to identify a piece, our Wedgwood Pottery Marks Guide explains how backstamps, impressed marks and printed marks can help date Wedgwood ceramics.
The History of Wedgwood: Founded in 1759
Wedgwood was founded in 1759 by Josiah Wedgwood, who became one of the most influential figures in the history of ceramics.
Born into a family of potters, Josiah Wedgwood developed a passion for improving pottery production. Rather than simply creating functional household objects, he believed ceramics could become objects of beauty, innovation and prestige.
His approach revolutionised the pottery industry. Wedgwood invested heavily in:
- Scientific research
- New ceramic materials
- Skilled craftsmanship
- Artistic collaboration
- International marketing
These ideas helped establish Wedgwood as one of the world’s leading ceramic manufacturers.
Josiah Wedgwood and The Potteries
Wedgwood’s story is closely connected to Stoke-on-Trent, the historic centre of British pottery production.
During the 18th century, Staffordshire became known as “The Potteries” due to its abundance of clay, coal and skilled craftsmen. Josiah Wedgwood helped transform the region into a global centre for ceramics.
In 1769, Wedgwood established the famous Etruria Works near Stoke-on-Trent. The factory was designed to improve efficiency and quality, bringing together production, design and innovation.
The legacy of Wedgwood remains closely linked with Staffordshire’s pottery heritage, and many collectors continue to search for examples of Wedgwood pottery that represent different periods of the company’s history.
You can explore examples of Wedgwood pieces offered through auction in our Wedgwood pottery and porcelain specialist department.
Wedgwood’s Greatest Innovation: Jasperware
Perhaps the most famous Wedgwood creation is Jasperware, introduced in the late 18th century.
Recognised by its distinctive matte finish and raised white relief decoration, Jasperware became one of the most iconic ceramic styles ever produced.
Although the classic pale blue Jasperware is the best known, Wedgwood produced pieces in many colours, including:
- White
- Green
- Black
- Lilac
- Yellow
- Dark blue
Designs often featured:
- Classical figures
- Mythological scenes
- Portraits
- Floral motifs
- Decorative borders
The popularity of Jasperware continues today, with collectors fascinated by its history, craftsmanship and timeless appearance.
Our guide, Why is Wedgwood Jasperware so popular?, explores why this distinctive style remains one of the most collected forms of Wedgwood.
For collectors interested in value, our Wedgwood Jasperware Value Guide explains which pieces are most desirable and what factors influence prices.
Wedgwood Patterns and Collectable Collections
Throughout its history, Wedgwood has created thousands of patterns and designs, from everyday tableware to highly decorative collector’s pieces.
Some of the most popular Wedgwood collections include:
Wedgwood Florentine
Florentine is one of Wedgwood’s most recognisable and collectable patterns, known for its elaborate decoration and striking designs.
Collectors often search for different versions of Florentine, including examples produced across different periods.
Our Guide to Collecting Wedgwood Florentine explores the history, designs and collecting appeal of this famous range.
Wedgwood Fairyland Lustre
One of the most artistic and valuable areas of Wedgwood collecting is Fairyland Lustre, designed by the celebrated artist Daisy Makeig-Jones.
These richly decorated pieces feature fantastical scenes, vibrant colours and intricate designs, making them some of the most desirable examples of 20th-century Wedgwood.
Learn more in our guide to Wedgwood Fairyland Lustre by Daisy Makeig-Jones.
The Artists Behind Wedgwood Pottery
Wedgwood’s success was not only built on manufacturing innovation but also on collaboration with talented artists and designers.
Throughout its history, the company worked with some of the most creative names in British ceramics.
Important figures include:
- Daisy Makeig-Jones, creator of Fairyland Lustre
- Eric Ravilious, known for distinctive 20th-century designs
- Norman Wilson, an important technical innovator
Our guides explore the people behind the pottery, including:
- The Artists Behind Wedgwood Pottery
- Eric Ravilious Wedgwood at Auction
- Norman Wilson: Wedgwood Technical Innovator
How to Identify Wedgwood Pottery
Identifying Wedgwood pottery usually involves examining:
- Backstamps
- Impressed marks
- Pattern names
- Colour and decoration
- Shape numbers
- Artist signatures
Many Wedgwood marks have changed throughout the company’s history, helping collectors determine the approximate age and authenticity of pieces.
Our detailed Guide to Wedgwood Pottery Markings explains the different marks used by Wedgwood and how collectors can use them for identification.
How Much Is Wedgwood Worth?
The value of Wedgwood pottery depends on several factors, including:
- Age
- Rarity
- Pattern
- Condition
- Designer
- Historical importance
- Demand from collectors
Some Wedgwood pieces sell for modest amounts, while rare examples, important designs and artist pieces can achieve significant prices at auction.
Examples of valuable areas of collecting include:
- Early Jasperware
- Fairyland Lustre
- Rare patterns
- Designer collaborations
- Unusual colourways
- Limited edition pieces
Pottery collections can vary greatly in value, which is why specialist knowledge is important when assessing individual pieces.
You can explore previous examples and auction highlights through our Wedgwood auction category.
Collecting Wedgwood Today
Wedgwood continues to attract collectors around the world because of its combination of history, craftsmanship and distinctive design.
Whether collecting Jasperware, tableware, figurines or rare artistic pieces, Wedgwood offers something for both new and experienced collectors.
Many collections begin with a single inherited piece or family service, before developing into a deeper interest in the history and craftsmanship behind the brand.
Stories such as how one collector’s passion for birds led to a special Wedgwood pottery collection demonstrate the personal connection many collectors have with Wedgwood.
Selling Wedgwood Pottery at Auction
If you own Wedgwood pottery and are considering selling, understanding the history, rarity and condition of your pieces is essential.
At Potteries Auctions, we specialise in British ceramics and regularly handle Wedgwood pottery, porcelain and collectable pieces.
Whether you have a single item, inherited collection or complete service, our specialists can provide advice on the best route forward.
Explore our Wedgwood pottery auctions and specialist sales to see examples of recently featured pieces.