Thinking about selling your jewellery? Whether it’s gold, silver, diamonds, or designer brands like Cartier, our expert valuation and auction services at Potteries Auctions can help you get the best return.
You can book a free valuation, send your images on WhatsApp to 07864 667940 or book an face-to-face appointment – all with no obligation.
Why Sell Jewellery at Auction?
Selling jewellery at auction has advantages that local dealers or private sales cannot match:
- Competitive Bidding: Multiple buyers compete, driving prices higher
- Global Reach: Online and in-person auctions attract UK and international buyers
- Expert Valuation: Ensure your items start at the right price
- Fast Payment: Receive your funds promptly after the sale
High-value brands like Cartier, Tiffany, and Bulgari often perform exceptionally well at auction.
How to Sell Jewellery at Auction in the UK
Book a Free Valuation
Our jewellery experts assess your items, including branded pieces, diamonds, and rare gems.
Submit Photos Online or via WhatsApp
Send clear images to 07864 667940. Our specialists provide an estimated auction value.
Consign Your Jewellery
We handle cataloguing, marketing, and the sale across our Silverdale or Cobridge salerooms and online platforms.
Auction Day
Bidders compete in-person, by phone, and online. Our experienced auctioneers maximise the hammer price.
Receive Payment
Prompt payment is made once the auction concludes and the buyer’s payment is verified.
Auction Highlight: a three-stone diamond ring set with three round cut diamonds – sold for an incredible £3,200 back in November 2023.
Jewellery Valuation Guide
When valuing jewellery, we consider:
- Material & Craftsmanship: Gold, silver, platinum, or other metals
- Gemstones: Cut, clarity, colour, and carat
- Brand & Rarity: Designer brands, vintage, or limited editions
- Condition: Well-maintained pieces fetch higher prices
- Documentation: Certificates, receipts, or previous appraisals increase confidence
Tip: Branded rings, watches, and necklaces can command premiums at auction.
Auction Highlight: This spectacular platinum Art Deco style diamond ring with a square set ring head and central emerald cut diamond found a hammer price of £2,700 in our November Fine Art auction.
How to sell your jewellery at auction
At Potteries Auctions, we can identify and provide valuations across a range of jewellery pieces to help you get the best value at auction for your precious items.
Please get in touch with us if you’re looking for an expert evaluation and are seeking to sell your jewellery. Free valuation days are held every Tuesday at our Silverdale saleroom – to book an appointment, use our online booking form here.
Due to popular demand, we have also started to offer a private valuation service for premium items. Please contact us directly to arrange an appointment by emailing amy@potteriesauctions.com.
You can also email us at enquiries@potteriesauctions.com or call us on +44 (0)1782 638100, or valuations can even be provided via WhatsApp – simply send some clear images of your items via the app to 07864 667940.
Frequently Asked Questions about Auctioning Jewellery
Book a valuation, submit photos online or via WhatsApp, consign your items, and our experts handle the sale.
Absolutely – high-demand designer items often achieve strong hammer prices at auction.
Our experts assess material, gemstones, condition, and rarity. Book a free valuation online, in-person, or via WhatsApp.
Once the auction concludes and buyer payment is verified, funds are transferred promptly.
Auctions attract competition and global buyers, often achieving higher returns than local dealers.