Mego World’s Greatest Super Heroes (1970s): The Most Valuable Figures Ever Sold at Auction

The 1970s marked a turning point in action figure history with the launch of the Mego World’s Greatest Super Heroes range. Produced by Mego Corporation, this groundbreaking line brought comic book icons from both DC and Marvel into fully articulated 8-inch action figures for the first time at scale.

Today, these figures are among the most sought-after vintage toys in the world. Condition, packaging, and retailer exclusivity—especially rare Kresge carded versions—can push prices into the thousands.

In this guide, we rank the 10 most expensive Mego WGSH figures ever sold, from lowest to highest, and explain what drives collector demand.

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Why Mego WGSH Figures Are So Collectible

The Mego World’s Greatest Super Heroes line succeeded because it unified two major comic universes into one cohesive toy system.

Key value drivers include:

• Early 1970s production runs (1973–1974 first waves)
• Original window box or blister packaging
• Kresge department store exclusives
• Character popularity (Batman, Superman, Spider-Man, Robin)
• Condition of soft goods costumes and accessories

Similar value patterns appear across other major vintage toy markets, including Barbie Collectibles Guide 2026, Action Man figures worth money, Sindy doll collecting guide, and broader reports on Star Wars, GI Joe, He-Man, TMNT, and Scalextric collectibles, where packaging and character importance dominate pricing.

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10. Shazam – Approx. $500

One of the earliest WGSH figures, Shazam (originally Captain Marvel) debuted in the first 1974 assortment.

Value factors:

• Early DC licensing inclusion
• Found in initial wave alongside Superman and Batman
• Increasing scarcity in boxed condition

9. The Joker – Approx. $787

The Joker is one of the standout villain figures from the early Batman lineup.

Collectors value:

• Classic 1970s colour scheme
• Strong character recognition
• Limited survival of boxed examples

Comparable villain demand trends can also be seen in He-Man toy collecting, where iconic antagonists often rival heroes in value.

8. Aquaman – Approx. $836

Aquaman was part of the original 1973 wave and remains a desirable early DC figure.

Key factors:

• Early superhero wave inclusion
• Strong nostalgic appeal from TV exposure
• Increasing rarity in mint packaging

7. Supergirl – Approx. $867

Supergirl was introduced in the female-focused “Supergals” range.

Why it’s valuable:

• Early female superhero representation
• Multiple packaging variants
• Strong demand for sealed examples

Similar niche-category strength is seen in Sindy dolls collecting, where specific sub-lines outperform standard releases.

6. Batgirl – Approx. $1,010

Batgirl is widely considered the most desirable figure from the Supergals lineup.

Value drivers:

• Distinctive removable cowl design
• Strong Batman franchise association
• High collector demand for complete boxed examples

5. Captain America – Approx. $1,052

A cornerstone Marvel character in the WGSH line, Captain America remained in production for nearly a decade.

Key factors:

• Long production lifespan (1973–1982)
• Consistent popularity
• High demand for early packaging variants

Comparable long-run character demand is also seen in GI Joe figures, where key characters remain in production across multiple years.

4. The Riddler – Approx. $1,250

The Riddler is one of the rarest Batman villains in the Mego line.

Why collectors pay more:

• Low production numbers
• Strong 1960s TV show influence
• Limited boxed survival rate

3. Spider-Man – Approx. $1,431

One of the most important Marvel figures ever produced by Mego.

Value drivers:

• Global character popularity
• Inclusion in nearly every WGSH wave
• Strong demand for early packaging

Spider-Man’s dominance mirrors franchise-heavy markets such as Star Wars collectibles, where flagship characters consistently outperform secondary figures.

2. Batman – Approx. $4,627

The original 1973 Batman figure is one of the most iconic WGSH releases.

Why it commands high prices:

• First-wave superhero release
• Cultural impact from 1960s TV series
• High demand for Kresge exclusives

This level of flagship character dominance is also seen in Barbie collecting, where core brand icons consistently anchor the highest valuations.

1. Robin – Approx. $7,357

The most valuable Mego WGSH figure ever sold is Robin the Boy Wonder.

Key reasons for top value:

• Earliest removable-mask version
• Central Batman franchise character
• Extremely desirable Kresge card packaging
• Strong survival rarity in mint condition

Robin’s top position reflects a wider collector truth seen across many toy markets: early, iconic sidekick or core-character releases in sealed condition often outperform even main heroes when rarity is extreme.

What This Market Tells Collectors

Across the Mego WGSH range, several consistent patterns emerge:

• Early wave figures outperform later releases
• Packaging is often more important than the figure itself
• Retail exclusives (especially Kresge cards) dominate high-end sales
• Core characters (Batman, Robin, Spider-Man) lead long-term value growth

These trends are mirrored across many other collecting categories, including Action Man, Barbie, Sindy, GI Joe, He-Man, TMNT, Scalextric, and Star Wars toys, where rarity and condition consistently define auction performance.

Selling or Valuing Mego Figures

If you believe you own vintage Mego World’s Greatest Super Heroes figures, professional valuation is strongly recommended.

At Potteries Auctions, we regularly handle:

• 1970s Mego action figures
• Vintage boxed and carded toys
• Comic character collections
• Rare retailer exclusives

📧 enquiries@potteriesauctions.com
📱 WhatsApp: 07864 667940
📞 +44 (0)1782 638100

You can also send photos for a free expert valuation or attend one of our weekly valuation events.

Frequently Asked Questions about Mego World’s Greatest Super Heroes