
Moorcroft vases can range from £100 decorative pieces to rare examples worth £10,000–£17,000 at auction. Early William Moorcroft designs, flambe glazes and rare shapes are particularly sought after by collectors. At Potteries Auctions, we have been selling Moorcroft pottery for over 25 years and regularly achieve strong prices for rare and early pieces. In this guide, we explain how to identify valuable Moorcroft vases, which designs collectors seek, and what your example might be worth today.
If you would like to discover the value of your Wedgwood, our specialists are happy to help, request a free valuation today or send us images via WhatsApp for expert advice.
Contact Us TodayWhat Is a Moorcroft Vase Worth?
Typical auction prices:
- Decorative Moorcroft vases: £100–£400
- Walter Moorcroft designs: £300–£900
- Early William Moorcroft vases: £800–£3,000+
- Rare flambe or exhibition pieces: £5,000–£17,000+
Why Is Moorcroft Pottery So Collectable?
Moorcroft vases are among the most collectable pieces of British art pottery, with some examples selling for a few hundred pounds while rare designs can achieve £10,000–£17,000 at auction. Pieces designed by William Moorcroft in the early 20th century are particularly sought after, especially when they feature desirable tube-lined decoration, flambe glazes, or unusual shapes.
At Potteries Auctions, we have been selling Moorcroft pottery for over 25 years, regularly achieving strong results for rare and early pieces. In this guide, we explain how to identify a Moorcroft vase, which designs are most valuable, and what your piece could be worth today.

This trio of Moorcroft vases were auctioned in March 2019. Details left to right: Lot 549 – William Moorcroft footed vase decorated in the early Pomegranate design, height 21cm – sold for £1,350; Lot 444 – Moorcroft Leaf & Berry vase signed by William Moorcroft. Circa 1930’s, height 36cm – sold for £700; Lot 445 – Moorcroft Prestige London vase, signed by Paul Hilditch. Number 131 of a limited edition, height 46cm – sold for £1,500.
Selling a Moorcroft Vase at Auction
Selling Moorcroft pottery through a specialist auction house often achieves the strongest prices, particularly for rare designs or early pieces.
At Potteries Auctions we regularly handle Moorcroft collections and have sold pieces ranging from decorative examples to rare vases achieving thousands of pounds.
Our specialists can help with:
- Identifying your Moorcroft pattern
- Dating the piece
- Estimating its auction value
- Advising on the best way to sell
Get a Free Moorcroft Vase Valuation
If you believe you may own a valuable Moorcroft vase, our specialists would be delighted to help.
Simply request a free valuation or send photographs of your piece via WhatsApp, and our team will provide expert advice on its potential auction value.
With over 25 years of experience selling British art pottery, Potteries Auctions are trusted by collectors and sellers across the UK and internationally.
Frequently Asked Questions About Moorcroft Vases
The value of a Moorcroft vase depends on several factors including the age, designer, pattern, size, condition, and rarity. Pieces produced during the William Moorcroft period (1897–1945) are often the most desirable to collectors.
Rare patterns, flambe glazes, or unusual shapes can significantly increase the value. Even later decorative pieces can still sell for £100 to £500 at auction, while rare examples may achieve thousands of pounds.
If you are unsure, a specialist auction house can help identify your piece and provide an expert valuation.
Some rare Moorcroft vases have achieved over £10,000 at auction, particularly early pieces designed by William Moorcroft. Exceptional examples featuring rare glazes, exhibition designs, or unusual forms can sell for even higher prices when they appear at specialist ceramics auctions.
Not all Moorcroft pottery is highly valuable, but many pieces still attract strong interest from collectors. Decorative vases from the mid-20th century may sell for £100–£400, while earlier examples or rare designs can achieve significantly more.
Condition also plays an important role, as damage such as cracks, chips or restoration can reduce the value.
Most Moorcroft pottery is marked on the base. Common identifying marks include:
– A handwritten William Moorcroft signature
– Moorcroft Made in England stamps
– Impressed factory marks
– Paper labels used on later pieces
These marks help determine the age and authenticity of the piece.
Specialist auction houses that deal in British art pottery and ceramics often achieve the best results, as they attract collectors actively looking for Moorcroft pieces.
Selling through auction can also create competitive bidding for rare designs, helping maximise the final sale price.
Yes. Many auction houses now offer free online valuations. Simply send clear photographs of the vase, including the base mark, along with details such as size and condition.
At Potteries Auctions, our specialists are happy to provide free expert valuations for Moorcroft pottery.
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