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Swarovski and Disney: Two Decades of Crystal Magic 

Fareeha Ahmad

For Swarovski and Disney enthusiasts alike, no partnership could have been more dazzling than the collaboration between these two brands. This year marks a significant milestone as the two companies celebrate 20 years of transforming beloved characters into gorgeous crystal masterpieces.

Whether you’re a seasoned collector or just discovering these enchanting pieces, understanding the history and significance of this partnership can help you appreciate why Swarovski & Disney collectables remain among the most sought-after items in the crystal world.

Swarovski large clear Crystal Swan with red bill, sold for £240 

How It All Began

The magic started in 2005 when Swarovski introduced its first Disney collection, aptly named the “Disney Showcase Collection”. The inaugural release featured six iconic characters that would set the standard for all future collaborations: Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto. 

These crystal-clear figurines, with touches of jet-black crystal, marked the beginning of what would become one of the most successful partnerships in the collectable glass world.

Mario Dilitz designed the original Mickey Mouse figurine, and it quickly became the standout piece of the collection. Even today, a Mickey Mouse from this first series can command between £150-£300 at auction, depending on condition and whether it comes with its original blue Swarovski box and certificate.

Evolution Through the Years

A boxed Swarovski Crystal Disney Winnie the Pooh with Honey Pot, sold for £200

What makes the Swarovski & Disney partnership particularly fascinating is how it has evolved. Rather than releasing random characters, the collaboration has followed a thoughtful progression through Disney’s most beloved stories:

2007 brought us Winnie the Pooh and friends – Eeyore, Piglet, Tigger, and a colourful Winnie the Pooh (notably the only character in the series to feature colour). A four-piece display stand was also available, along with a commemorative plaque.

2008 saw the enchanting Bambi series – featuring Bambi, Flower the Skunk, Friend Owl, and Thumper. These woodland characters proved particularly popular among collectors.

2009 introduced the complete Snow White collection – all seven dwarfs plus additional characters from the classic tale.

2011 marked the launch of the Peter Pan series – though this was Swarovski’s smallest Disney collection, featuring only Peter Pan and Tinker Bell, both sporting olivine crystal elements.

The Collector’s Market for Swarovski & Disney

An exclusive Swarovski Crystal Elephant SCS (Swarovski Collecting Society) Jubilee Edition 2022, sold for £200

Swarovski and Disney pieces occupy a unique position in the collectables market. Unlike other Swarovski items that have seen varying values in recent years, Disney pieces have consistent appeal and market value. Here’s why:

Rarity and Limited Production: Many Disney pieces were produced for limited periods, with some collections retiring after just a few years. This scarcity drives collector interest and helps maintain values.

Crossover Appeal: These pieces attract both Swarovski and Disney enthusiasts, creating a broader market than typical crystal collectables.

Quality: Swarovski’s precision-cut crystal technology creates precise, extremely detailed pieces, with some figurines featuring hundreds of individual facets. The recent 2025 anniversary Dumbo, for instance, contains 827 precisely cut facets.

Emotional Connection: Disney characters evoke powerful childhood memories, making these pieces more than mere decorative objects, they’re nostalgic treasures.

Investment Potential

While we always advise collecting for love rather than profit, Swarovski and Disney pieces have shown impressive market performance. A complete Disney Showcase collection with original boxes and documentation can fetch up to £1,200 at auction. Individual pieces from retired collections regularly sell for well above their original retail prices.

The key factors affecting value include: 

  • Condition: Pristine pieces with no chips, scratches, or cloudiness command premium prices 
  • Original packaging: The distinctive blue Swarovski boxes and certificates significantly increase value 
  • Rarity: First editions and limited releases perform best 
  • Character popularity: Mickey Mouse consistently outperforms other characters at auction 

Three different versions of Mickey mouse Swarovski-Disney figures sold at auction, the far left image, ‘Mickey Sorcerer Fantasia’, proving most popular, selling for £440 

Collecting Tips

Swarovski Crystal ‘Tutelary Spirit Loving Magpies’ in original box, sold for £300

If you’re considering starting or expanding a Swarovski and Disney collection, here are some expert tips: 

Start with retired pieces: These often appreciate faster than current production items. 

Focus on complete sets: Collections with all characters and display pieces command premium prices. 

Preserve packaging: Always keep original boxes, certificates, and any promotional materials. 

Buy from reputable sources: Ensure authenticity with pieces that include proper Swarovski markings and documentation. 

Consider display: These pieces are meant to be enjoyed, so invest in proper lighting and secure display cases.

Considering Selling Your Swarovski and Disney Collection?

Our expert valuers provide comprehensive valuation services for Swarovski and Disney pieces. With demonstrated expertise in achieving exceptional results, we understand how to present your collection to attract serious collectors and achieve optimal prices. 

Our team are available every Tuesday from 9am-3:30pm at our Silverdale saleroom or Thursday at the Cobridge saleroom, where they can value your items and advise you on consigning to auction. To book a free in-person appointment, use our form here. Alternatively, if you would like an online valuation, fill in this form.

You can also email us at enquiries@potteriesauctions.com, or call us on 01782 638100 for further details.

Auctions on 9th October: Coins & Banknotes 10AM (BST) | Wade 12PM | Beatrix Potter 2PMView Catalogues
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